Just-In-Time Access: The Key to Balancing Security and Productivity
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Press Release 2025
Admin By Request Forms Strong New Alliance with Formula 1 Driver Nico Hulkenberg
The Danish software company continues its involvement in top-tier motorsport with a multi-year partnership agreement with Kick Sauber Formula 1 driver, Nico Hulkenberg.
San Francisco, 4 March 2025
Admin By Request will maintain its presence at the pinnacle of motorsport in 2025. The cybersecurity provider, headquartered in Aalborg with offices worldwide, has signed a multi-year partnership agreement with German Formula 1 driver, pole-sitter, and former Le Mans winner, Nico Hulkenberg. This agreement follows two years of successful collaboration with former Haas F1 driver Kevin Magnussen, who will compete in the FIA World Endurance Championship as a factory driver for BMW M Motorsport from 2025.
– We have been incredibly pleased with the past two years of partnership with Kevin Magnussen. Being involved in Formula 1 and leveraging the sport’s massive exposure and network has opened new doors for us in the global market while also providing unique experiences reserved for only a select few. While we continue our collaboration with Kevin in the FIA World Endurance Championship, it was important for us to find an alternative way to maintain our activities in Formula 1. It quickly became clear that teaming up with Nico Hulkenberg was the natural choice, as we have gotten to know him well over the past two years, says Admin By Request CEO, Lars Sneftrup Pedersen.
– Both as an athlete and as a person, Nico aligns perfectly with our business values. He is, first and foremost, a highly skilled and experienced Formula 1 driver, but at the same time, he is a recognized team player who can motivate his team to perform at its absolute best while maintaining a friendly and approachable personality. Moreover, we are making a strong push into the German market. As a German Formula 1 driver – competing for a team that will become Audi’s factory outfit next year – this partnership makes perfect sense in every way. Nico is the ideal ambassador for Admin By Request, and we look forward to continuing our Formula 1 journey with him and the rest of the Kick Sauber team.
“I am delighted to enter into this new partnership with Admin by Request – one of the leading companies in the field of cyber security – as their new global ambassador. In Formula 1, trust is a key factor for success: trust in yourself, trust in the equipment and, above all, trust in your team. It’s a similar story in the world of cyber security, a fast-growing market where trust is fundamental to secure smooth business operations. I am looking forward to representing the company on the global stage of Formula 1 and continuing its success story.”
While the Admin By Request logo will be visible on Nico Hulkenberg’s helmet and race suit throughout the 2025 season, fans will also have the opportunity to meet him at the international IT security trade fair, it-sa Expo & Congress, taking place in Nuremberg this October. The German Formula 1 driver will be one the headline speakers at the event and will also visit the Admin By Request booth. Motorsport fans can also follow Hulkenberg’s Formula 1 season on Admin By Request’s social media platforms – LinkedIn, Facebook, Instagram, and X – where regular updates, photos, and exclusive content from the season will be posted.
ABOUT ADMIN BY REQUEST
Admin By Request is a cloud-based Privileged Access Management (PAM) solution that enables companies to manage and control users’ local administrator rights without compromising end-user productivity. The company was founded by Danish tech entrepreneurs with the core idea of creating simpler management tools for administrators.
Admin By Request has offices in the USA – San Francisco, Chicago, and New York – as well as in the United Kingdom, Germany, France, Switzerland, Benelux, Spain, New Zealand, Thailand, and the three Scandinavian countries: Denmark, Sweden, and Norway. Over 10,000 companies in more than 160 countries use Admin By Request’s software solutions.
Press Release 2024
Multi-Year Agreement: Admin By Request and Kevin Magnussen Strengthen Collaboration
The San Francisco-based tech company Admin By Request extends partnership with Danish Formula 1 driver in a three-year-long sponsorship agreement.
San Francisco, 9 January 2024
2023 marked the beginning of a strategic collaboration between Admin By Request and Formula 1 driver Kevin Magnussen. The partnership has helped the San Francisco-based tech company in reaching new markets and global awareness and is now extended with a multi-year sponsorship agreement, reinforcing the bond between the parties, and bringing Admin By Request even closer to the world’s most famous and prestigious motorsport series.
– We are proud of our collaboration with Kevin Magnussen, which has opened new doors and ensured stronger recognition in the global tech market. This was precisely the goal with our sponsorship when we joined forces with Kevin in 2023 which is why we see every reason to extend and build upon our strong partnership. Formula 1 is rapidly evolving, and with 24 races, 2024 will be the biggest season ever. We are especially pleased to witness the continued growing interest in the sport among fans in the USA, where we currently find more than half of our customers, says CEO Lars Sneftrup Pedersen.
Under the new agreement, Admin By Request will enhance visibility, featuring the brand logo on both Kevin Magnussen’s helmet (forehead) and on the MoneyGram Haas F1 race suit (chest) throughout the entire 2024 season. There will continue to be a dedicated Kevin Magnussen online universe on the company’s website for customers and fans to follow. Additionally, race updates will be regularly posted, and competitions and giveaways will be held on Admin By Request’s social media channels.
– I am super happy and very proud to continue serving as an ambassador for Admin By Request. The extension of our collaboration, now in a three-year-long agreement, is a recognition of the quality of our partnership, and I look forward to embarking on a new season and contributing to creating even more experiences and awareness for Admin By Request, says Kevin Magnussen.
The 2024 edition of the Formula 1 World Championship will consist of a record 24 races, beginning with the Bahrain Grand Prix on March 2. The finale will take place in Abu Dhabi on December 8. Along the way, the 10 Formula 1 teams and 20 drivers will visit a total of 23 states and countries.
ABOUT ADMIN BY REQUEST
Admin By Request is a cloud-based Privileged Access Management (PAM) solution which enables enterprises to manage and control users’ local admin rights, without compromising end user productivity. The company was founded by Danish tech entrepreneurs with the basic idea of creating simpler management tools for administrators.
Admin By Request have offices in San Francisco, Chicago, New York, London, Germany, France, Switzerland, Benelux, Spain, New Zealand, Thailand and the three Scandinavian countries, Denmark, Sweden, and Norway. Over 10.000 companies in more than 160 countries use the Admin By Request software solutions.
Press Release 2024
Press Release 2023
Admin By Request enter Formula 1 with Kevin Magnussen
The rapidly growing cybersecurity solution Admin By Request will reach new markets and customers through a strategic partnership with Danish Formula 1 driver Kevin Magnussen.
San Francisco, 20 February 2023
Admin By Request today announced a 2023 partnership with Danish Formula 1 driver Kevin Magnussen. Entering the world’s fastest and most prestigious sport will help the online software solution reach new markets and customers worldwide.
“We’re thrilled to announce our new partnership with Kevin Magnussen. Besides the fact that we and our customers have a great passion for the sport, Formula 1 is a world-class marketing exercise. Global brand recognition is essential for Admin By Request, and that’s exactly what our partnership with Kevin Magnussen can bring us,” says CEO Lars Sneftrup Pedersen.
“Formula 1 has for decades been one of the most prestigious places to be if you want to approach decision makers. But it’s no secret that Formula 1 has grown significantly in recent years. One of the reasons for this is the Netflix documentary Drive to Survive which seems to have brought in a whole new generation of motorsports fans. Formula 1 is on an incredible growth journey right now, and we want to be a part of that,” says Lars.
Admin By Request is a cloud-based Privileged Access Management (PAM) solution which enables enterprises to manage and control users’ local admin rights, without compromising end user productivity. It’s developed by FastTrack Software – a global leader in developing tools for system administrators. The company was founded by Danish tech entrepreneurs with the basic idea of creating simpler management tools for administrators.
FastTrack Software have offices in San Francisco, Chicago, New York, London, Munich, New Zealand, Thailand and the three Scandinavian countries, Denmark, Sweden, and Norway.
“Having customers in 160 countries, we are proud to see our logo in the world’s most global and prestigious sport. With our roots in Denmark and more than 60 percent of our customers in the United States, it was the obvious choice for us to sponsor a Danish driver that races for the only American Formula 1 team,” says Lars.
Admin By Request will be visible on Kevin Magnussen’s MoneyGram Haas F1 race suit throughout the 2023 season. There will be a dedicated Kevin Magnussen page on the company’s website (www.adminbyrequest.com) for customers and fans to follow, while race updates also will be posted on Admin By Request’s LinkedIn channel.
“I’m excited about this partnership and look forward to giving the team behind Admin By Request and their customers a lot of fantastic Formula 1 experiences and not least to help the company reach a whole new audience,” says Kevin Magnussen.
The 2023 Formula 1 season consists of 23 races and will kick off with the Bahrain Grand Prix on March 5th. The finale will take place in Abu Dhabi on November 26th with the new Las Vegas Grand Prix joining the calendar one week prior.
