SAN FRANCISCO, 26 JANUARY 2026
The former Formula 1 driver will carry Admin By Request branding for a fourth season as he competes in endurance racing’s premier series with BMW’s factory team.
Admin By Request announced it will maintain its sponsorship of Danish racing driver Kevin Magnussen for the 2026 season, marking four years of partnership between the international software company and the veteran motorsport competitor. Magnussen returns to BMW M Motorsport for his second year as a works driver, piloting the BMW M Hybrid V8 in the FIA World Endurance Championship’s Hypercar division. His schedule includes the 24 Hours of Le Mans in June, widely regarded as motorsport’s most challenging endurance race.
The 2026 season began for Magnussen this past weekend at the 24 Hours of Daytona at Daytona International Speedway. Winners of the Florida event receive the prestigious Rolex Daytona watch. In 2025, Magnussen and his teammates started from pole position and challenged for victory until a late pit stop in the race’s final hour dropped them to fourth place.
“Kevin Magnussen is a highly significant name at the very top level of international motorsport, much like our own ambition to be among the very best globally when it comes to developing software that strengthens IT security. Over the past three years, we have built a strong partnership, and we are pleased to continue the journey with Kevin and his team,” said Lars Sneftrup Pedersen, CEO of Admin By Request.
“I am extremely happy and proud to continue my partnership with Admin By Request. We share an ambition to be the best in our respective fields, and I am grateful to continue representing the company as an ambassador, creating awareness and experiences at the world’s greatest race tracks – and especially at Le Mans,” said Kevin Magnussen.
Magnussen spent 10 years in Formula 1 before switching to endurance racing in 2025, debuting with BMW M Motorsport in the FIA World Endurance Championship. The global series spans eight races at historic circuits and boasts record manufacturer involvement. Magnussen’s competition includes Ferrari, Porsche, Aston Martin, Cadillac, Genesis, and Alpine entries, with Ford and McLaren adding their programs in 2027.
“Our partnership with Kevin Magnussen began in Formula 1, and we are excited that he now also represents us in the FIA WEC and at the 24 Hours of Le Mans, which is watched by millions worldwide. There is arguably no more iconic race in the world, and it has never been more difficult to win. Manufacturers are investing enormous resources into developing the technology behind the advanced hybrid race cars in order to succeed. That fits perfectly with our tech mindset,” added Lars Sneftrup Pedersen.
Under the extended agreement, Admin By Request logos will appear on Magnussen’s helmet, race suit, and team clothing across the 2026 season. A special helmet design featuring Admin By Request livery will be used at Le Mans. Motorsport enthusiasts can track Magnussen’s season via Admin By Request’s LinkedIn, Facebook, Instagram, TikTok, and X profiles, which will share exclusive content, photography, prize giveaways, and race results throughout the year.
The 2026 FIA World Endurance Championship comprises eight endurance races, launching at Qatar’s Formula 1 facility on March 28 and featuring the 24 Hours of Le Mans in June. Beyond the WEC calendar, Magnussen will enter three IMSA WeatherTech SportsCar Championship rounds in North America: the 24 Hours of Daytona at Daytona International Speedway, the 12 Hours of Sebring at Sebring International Raceway, and Petit Le Mans at Road Atlanta.
