From October 27 to 29, our team will be at Stand 6-423 in Hall 6 at it-sa Expo&Congress in Nuremberg. It’s one of Europe’s largest IT security fairs, with the 2025 edition drawing 28,267 visitors and 993 exhibitors, and we’re glad to be returning for another year.
We’ll also be on the Hall 6 Forum A stage across two days, presenting on Tuesday and then hosting a live Q&A with Formula 1 driver and Admin By Request partner Nico Hulkenberg on Wednesday.
Sessions on the Forum A Stage
Both sessions are led by Paul John Fisher, our Head of Global Strategy, who brings years of experience as an analyst in privileged access management and identity security.
- Tuesday, October 27, 15:00-15:15 (Hall 6, Forum A): “From F1 to Zero Trust: The Admin By Request Story,” presented by Paul John Fisher
- Wednesday, October 28, 15:15-15:30 (Hall 6, Forum A): A live Q&A with Nico Hulkenberg by video link, hosted by Paul John Fisher
In Tuesday’s session, Paul shares how a cybersecurity company ended up in Formula 1. He covers the story behind our partnership with Nico, what high-performance racing and security have in common, and how we approach Zero Trust without piling on complexity. He’ll also walk attendees through Web Access Management, the latest product in our Zero Trust Platform.
“Germany has been one of our strongest markets for years, and plenty of those customers first met us on the floor at it-sa,” said Lars Sneftrup Pedersen, our CEO. “A good share of what we build next starts with something a visitor told us at the stand. Web Access Management came about the same way: customers kept pointing to the same gap, so we built something to close it.”
A Live Q&A with Nico Hulkenberg
On Wednesday, Nico joins Paul by video link to answer audience questions on racing, life in Formula 1, and everything in between. You can submit a question by scanning the QR code at Stand 6-423, and each submission also enters you into a competition to win Admin By Request merchandise.
See You in Nuremberg
Come by Stand 6-423 in Hall 6 any time from October 27 to 29, whether you’re there for the sessions or to talk with our team about privilege and access.
If you can’t make it to Nuremberg but would still like a closer look at Web Access Management or our other products, you can book a free demo with our team.

