SAN FRANCISCO, 26 JANUARY 2026
The international cybersecurity firm maintains its motorsport presence for a second consecutive season with the experienced German driver, now racing for Audi’s works team.
Admin By Request made its Formula 1 debut in 2023 and will carry its brand into the 2026 season through an extended agreement with driver Nico Hulkenberg. The software company, based in Aalborg, Denmark, with additional locations in the United States, United Kingdom, France, Germany, Thailand, Singapore, and other markets, originally partnered with Hulkenberg in 2025. The collaboration continues as the driver takes up a new position with Audi Revolut F1 Team for the upcoming championship.
“We are incredibly excited to renew the partnership and continue the journey with Nico Hulkenberg and his team. Formula 1 is the perfect place for Admin By Request, as it gives us massive exposure to a highly relevant audience and has enabled us to pursue and capitalise on exciting opportunities. At the same time, Nico Hulkenberg is a fantastic ambassador who has helped add real colour and character to our business and brand. Naturally, the partnership has also delivered experiences that are reserved for very few people in the world,” says Lars Sneftrup Pedersen, CEO of Admin By Request.
“I am really looking forward to continue my partnership with Admin By Request and to carry on my role as a global ambassador for the company. Formula 1 is built on innovation, data and precision, and without robust, reliable technology it is impossible to compete at the very highest level. That is why the parallels between motorsport and cybersecurity are so strong – in both worlds, success depends on control, accuracy and absolute trust in systems that must perform flawlessly under extreme pressure. I am proud to have Admin By Request continuing to support me and look forward to pushing ahead together, building on the strong foundation we have already established,” says Nico Hulkenberg.
The 2025 season produced standout results, with Hulkenberg securing a podium position at Britain’s Silverstone circuit in June (marking Sauber’s first top-three finish in over ten years). Audi Group purchased Sauber Motorsport in 2022, and the 2026 season sees the team compete under the Audi Revolut F1 Team name with Hulkenberg and Gabriel Bortoleto as works drivers. Next season also brings Formula 1’s largest technical shake-up since 2014, with new rules requiring electric energy to produce half of each car’s total power output through completely redesigned power units across all teams.
“As software developers, innovation is in our DNA, which is why we are thrilled to be part of the technological evolution that defines Formula 1 – something we will feel particularly strongly in the 2026 season. With new cars and new engines, every team and manufacturer is starting with a clean slate, and we are excited to see what Nico and the rest of the Audi team can achieve,” adds Lars Sneftrup Pedersen.
Under the extended partnership terms, Admin By Request branding returns to Hulkenberg’s helmet and racing suit across all 2026 race weekends. The sponsorship also includes digital activation, with Admin By Request sharing exclusive content, race updates, promotional giveaways, and photography across its LinkedIn, Facebook, Instagram, TikTok, and X accounts throughout the season.
Formula 1’s 2026 calendar features 22 races, beginning with Australia’s Melbourne round on 8 March and concluding in Abu Dhabi on 6 December.
